PRIVACY POLICY

Welcome to EFLOORS.COM (hereinafter the "Site"), owned and operated by Superior Value Products, Incorporated (hereinafter "Company" or "we"). In this Privacy Policy, we inform you of what information we may collect from or about you on the Site, how we may use such information, and your rights and choices regarding our use of your information. This Privacy Policy is an integral part of the legal contract between you and us concerning your use of the Site. This Privacy Policy also constitutes part of the terms and conditions that govern your participation in a promotional event, program or offer (such as a sweepstakes or contest, a customer loyalty/rewards program, etc.) sponsored by our Company (hereinafter a "Sponsored Promotion"). BY USING THE SITE OR PARTICIPATING IN A SPONSORED PROMOTION, YOU ACKNOWLEDGE HAVING READ THIS PRIVACY POLICY AND AGREE TO BE BOUND BY IT.

Notice To California Residents – Your California Privacy Rights:

Effective January 1, 2005, under California Civil Code Section 1798.83 (known as the "Shine the Light" law), if an individual who is a California resident has provided personal information to a business in connection with a business relationship that is primarily for personal, family, or household purposes, and if that business has within the immediately preceding calendar year disclosed such an individual’s personal information to a third party and knows or should have known that such third party used the information for its own direct marketing purposes, then that business is obligated to disclose in writing to such individual upon request, what personal information was shared and with whom it was shared. A business may comply with this law by: (i) having either a published privacy policy of not sharing customer personal information for third-party direct marketing use unless the customer has affirmatively opted in to such sharing or a published privacy policy of not sharing customer personal information for third-party direct marketing use if the customer has opted out to prevent his/her personal information from being shared for direct marketing use; AND (ii) notifying the customer of his/her right to opt out and providing a cost-free means for the customer to exercise that right.

We do not knowingly share customer information with third parties for such third parties’ direct marketing uses, except with your prior opt-in consent. California residents may send requests for information-sharing disclosure under this law to our Company email address designated in the "Contact Us" section at the end of this Privacy Policy. Please note that, under this law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any requests that are not sent to the above-designated email address.

Types of Information We Collect

  1. Personally Identifiable Information ("PII"): This is any information that identifies you personally, such as first and last name, telephone number, email address, billing address, shipping address, credit card information, etc. You can access many areas on the Site without providing any PII to us. However, to the extent you voluntarily provide PII to us, we collect such information. Also, access and use of certain features on the Site require PII, such as when you create an account, place an order, submit a request or inquiry to us, conduct a live chat with one of our representatives, sign up for a Sponsored Promotion, etc. (hereinafter each, an "Identification Activity"). When you engage in an Identification Activity, we collect PII from you in connection with such activity. Whether or not to disclose PII is completely your choice. However, without providing your PII, you will not be able to engage in or complete an Identification Activity.
  2. Aggregate and Anonymous Information ("AAI"): This refers to any information that does not identify you personally. For example, we collect anonymous group data (demographics, interests and preferences, etc.) about users of the Site. We also collect user traffic data pertaining to the Site, such as: total page views in a given time period; average amount of time that visitors spend on the site and on particular pages of the site; percentage of visitors from a certain geographical area, etc. Moreover, we may combine "User Activity Information" (as described below) about you and other users of the Site to generate aggregate information that reflects activities, habits, preferences, interests, etc. about our users as a group. In addition, we may take PII and make it non-personally identifiable, such as by aggregating your information with information about other individuals, or by removing personally-identifiable elements (such as names) so as to "anonymize" or "de-personalize" your information.
  3. User Activity Information ("UAI"): This refers to information we collect about user activities on the Site. For example, we use Google Analytics to collect "clickstream data" for all visitors to the Site, such as IP addresses (which are numerical numbers that are automatically assigned to users’ computers and mobile devices when they are surfing the Internet), page requests, pages visited, content viewed, clicks and search queries made, etc. (see "Information Access and Choices" section below for information on how to opt out of data collection by Google Analytics). We also collect user activity information on the Site through cookies (see "Cookies, Web Beacons, Etc." section below for more information).

To the extent we use UAI in a manner that identifies a specific user individually (e.g., if we link or associate such information with name or address), such information will be treated as PII. Otherwise, UAI will be treated as AAI.

Our Use of Information

As a general matter, we use information collected from and about our users to personalize and improve user experience on the Site, to improve customer service, to process user transactions with us, to respond to use requests and inquiries, and to communicate with users about the Site, our company, and products, services, special offers, deals, promotions, etc. that we offer.

When you disclose PII to us in connection with an Identification Activity, we use your PII for such Identification Activity – for example:

  • if you create an account on the Site, we will use your information to set up, administer, service, and communicate with you regarding, your account;
  • if you place an order on the Site, we will use your information to process and fulfill your order, to communicate with you regarding the same, and to provide customer service to you; [NOTE: We will only use customer credit card information to process payments for purchases and refunds for authorized returns, and will not use, share or retain such information for any other purpose.]
  • if you contact us on the Site (including by using the live chat feature) to make a request, inquiry or comment, we will use your information to communicate with you regarding your request, inquiry or comment;
  • if you sign up for a Sponsored Promotion, we will use your information to process, administer, and communicate with you regarding your participation in such promotion.

Specifically, by providing your contact information (i.e., email address, telephone number, mailing address, etc.) to us, you understand that we may use such information:

  • to contact you regarding matters of a transactional or relationship nature or as required by law, such as: communicating with you regarding your account or a purchase, request or inquiry you have made with us, notifying you of a material change in this Privacy Policy or any of our other policies, notifying you of an actual or suspected security breach that affects your PII stored by or for us, etc.; and
  • to conduct email marketing, i.e., sending you via email information about our special deals, offers, coupons, discounts, products/services that may be of interest to you, etc. (see "Information Access and Choices" section below for information on how to opt out of receiving marketing emails from us). [NOTE: We do not use a customer’s phone number or physical/mailing address for direct marketing purposes.]

Because of the anonymous, non-personally identifiable nature of AAI, there are no restrictions under this Privacy Policy on how we may use, disclose, sell, or otherwise share AAI. For example, we may make unlimited use and disclosure of AAI for our own and third-party marketing, advertising, research, and other business purposes.

Sharing of Information With Third Parties

We do not share your PII with third parties, except in the circumstances specifically described below:

  • We rely on certain third-party services for the operation of the Site, such as credit card payment processing, order processing, fulfillment and shipment, customer service and support, hosting and maintenance and technical support for the Site, data storage, and Site security. To the extent a third-party service provider needs to access your information in order to perform services to us, we share your information with that provider. We require that a third-party service provider limit its use of your information solely to providing services to us and that it maintain the confidentiality, security and integrity of your information and not make unauthorized use or disclosure of the information.
  • We use Google Analytics to collect UAI on the Site and we are also a participant in the Google ad network. As a result, we may share your information with Google in order to enable Google to provide data analytics and serve ads for the Site.
  • From time to time, we may conduct a Sponsored Promotion with one or more third-party co-sponsors. As a condition of participation in such a promotion, we may ask for your affirmative consent (opt-in) to allow us to share your information collected in connection with the promotion with our co-sponsor(s), with the understanding that our co-sponsor(s) may use your information for its/their own direct marketing and other business purposes.
  • We may disclose your information to others if doing so is required by law or, in our good faith belief, is reasonably necessary to: (i) comply with legal process (including a court order or subpoena); (ii) cooperate with law enforcement (including investigation of an alleged or suspected crime, fraud or other illegal activity); (iii) enforce this Privacy Policy and/or our other policies for the Site; (iv) respond to an emergency; or (v) protect the rights, property or safety of our Company, our other users or customers, and/or the public.
  • If our Company is involved in a merger, acquisition, financing, or sale of business or assets, your information may be transferred to one or more third parties involved in such transaction and, upon such transfer, the relevant third-party privacy policy or policies may govern further use of your information. In the event of such a change, we will endeavor to notify our users of the change as well as any choices our users may have regarding the change.

Information Access and Choices

  1. Information Access: To access and update your account information, please log into your account and go to "Account Settings," or contact us at the email address and phone number designated in the "Contact Us" section at the end of this Privacy Policy.
  2. Account Cancellation: If you wish to cancel your account on the Site and delete your account information, please log into your account and go to "Account Settings," or contact us at the email address and phone number designated in the "Contact Us" section at the end of this Privacy Policy. However, you acknowledge that we reserve the right to retain your information if doing so is necessary to comply with law or legal process (including a court order or subpoena), to cooperate with law enforcement (including investigation of an alleged or suspected crime, fraud or other illegal activity), or to complete a pending transaction, to resolve a claim or dispute, or to enforce an applicable agreement between you and our Company.
  3. Marketing Email Opt-Out: If you do not wish to receive marketing emails from us, you have the opportunity to set your preference at the time of creating your account, by going to "My Account Settings" and making sure that the box next to "Send me special offers, coupons and discounts" is unchecked. If you are already receiving such emails from us and wish for them to stop, please follow the "unsubscribe" link provided in a marketing email you already received from us, or contact us at the email address and phone number designated in the "Contact Us" section at the end of this Privacy Policy. We will endeavor to process your opt-out request as soon as possible after receipt (or within such time as required by law). Please note that:
    • your opt-out, once processed by us, will stop further marketing emails from us, but will not stop emails from us regarding matters of a transactional or relationship nature or as required by law (e.g., communications regarding your account or a purchase, request or inquiry you have made with us, notices regarding a material change in this Privacy Policy or any of our other policies, or regarding an actual or suspected security breach that affects your PII stored by or for us, etc.); and
    • if you participate in a Sponsored Promotion that is co-sponsored by us with one or more third parties, and if we have shared your information (with your opt-in consent) with our co-sponsor(s), then you must contact our co-sponsor(s) directly in order to opt out of its/their use of your information for direct marketing purposes.
  4. Opt-Out Regarding Google: We use Google Analytics to collect UAI on the Site. For information on how to opt out of data collection by Google Analytics, please visit https://tools.google.com/dlpage/gaoptout. We are also a participant in the Google ad network, which means that Google may serve ads about the Site on for us. For information on how to opt out of ads served by Google, please visit https://support.google.com/ads/answer/2662922?hl=en&ref_topic=2941003.

Cookies, Web Beacons, etc.

Cookies are small data files that websites and online services send to and store on your computer or mobile device through your Web browser (if you allow). Cookies enable websites and online services to recognize your browser and record certain information about your visits. We use cookies on the Site to help us remember who you are, enhance and personalize your shopping experience, understand and save your preferences for future visits, compile AAI about our users, and carry out other tasks relating to the operation or improvement of the Site. We may also use information collected from cookies together with personal information we have collected from our users. We do not, however, use cookies to access information on your computer or device. You can set your Web browser to notify you when you are sent a cookie, giving you the ability to accept or reject it, or you can choose to routinely and manually delete cookies stored on your computer. If you choose to disable or reject cookies from the Site, you may not have full access to all services and features offered on the Site. Remember, you can always place orders with us over the phone.

We also use "web beacons" (also known as "clear GIFs," "pixel tags," etc.) which are small bits of code embedded in web pages or in emails. We may use web beacons to deliver or communicate with cookies, to count users who have visited a web page, and to understand usage patterns. We also may include web beacons in emails to help us recognize activities such as when an email was opened, how many times an email was forwarded, which links in the email were clicked on, etc. Web beacons cannot be declined when delivered via a regular web page. However, web beacons can be refused when delivered via email. If you do not wish to receive web beacons via email, you will need to disable HTML images or refuse HTML (select Text only) emails via your email software.

In addition, we may allow third-party ads to be placed on the Site and the third-party advertisers may set and use their own cookies, web beacons, etc. on your computer or mobile device when you interact with their ads. These third-party cookies, web beacons, etc. allow third-party advertisers to recognize your computer or mobile device each time they send you an ad and to compile information about your interactions with their ads. Use of cookies, web beacons, etc. by third-party advertisers is governed by the privacy policies of such third-party advertisers – and not by this Privacy Policy. We have no control over what information is collected by third-party advertisers or how they may use the information. The privacy policies and data practices of third-party advertisers may significantly differ from those of our Company, and we make no representation or warranty whatsoever about third-party advertisers’ data policies and practices.

Data Retention

Generally, we retain your PII only for as long as you maintain an account or relationship with us, except that if you make a purchase with us, we will only store your credit card information for the duration of the transaction – that is, the duration needed to process, fulfill and complete your purchase, including any applicable return and refund period – and will not store the information thereafter. However, you acknowledge that we reserve the right to retain your information if doing so is necessary to comply with law or legal process (including a court order or subpoena), to cooperate with law enforcement (including investigation of an alleged or suspected crime, fraud or other illegal activity), or to complete a pending transaction, to resolve a claim or dispute, or to enforce an applicable agreement between you and our Company.

Because of the anonymous, non-personally identifiable nature of AAI, we may retain AAI indefinitely.

How We Protect Your Information

We use a secure server for the Site and comply with the Payment Card Industry (PCI) data security standards for credit card transactions made on the Site. When you place an order on the Site, your credit card information is transmitted to us via Secure Socket Layer (SSL) technology and then encrypted by our Payment Gateway providers which will only be accessible by those authorized with special access rights to such systems, and our Payment Gateway providers are required to keep your credit card information confidential and secure and not use the information for any unauthorized purpose.

Although we use commercially reasonable measures to safeguard your personal information, no absolute security can be guaranteed. It is important for you to protect against unauthorized access to your password and to your computer. We urge you to keep your account login information in a safe place and not to divulge it to anyone. Also, remember to sign off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place such as a library or an Internet cafe.

We will endeavor to notify you if and to the extent required by law, in the event we become aware of a breach or suspected breach of the security of your PII stored by or for us. However, we are not liable for any breach of the security of your personal information resulting from causes or events that are beyond our control, including, without limitation, your own act or omission, corruption of storage media, defects in third-party data security products or services, power failures, natural phenomena, riots, acts of vandalism, hacking, sabotage, or terrorism.

Links to Third Party Sites

The Site may contain links to third-party sites not affiliated with our Company. We are not responsible for the privacy practices of such third-party sites. Once you enter such a third-party site, this Privacy Policy will no longer apply, and any information collected from or about you on that third-party site will be governed by the privacy policy of that third party. Third-party sites’ privacy policies and data practices may be substantially different from those of our Company. They may send their own cookies, web beacons, etc. to your computer or mobile device, and may collect data about you and make use of the data in ways that we would not. You access such third-party sites entirely at your own risk. You should always read the privacy policy of a third-party site before disclosing any personal information on that site.

Protecting Children

The Site is a general audience site and is not directed or targeted to children under 13. We do not knowingly collect any information from anyone under 13 years of age. If we discover that any registration or purchase is made by an underage child, such registration will be immediately and permanently canceled and removed from the Site, with or without notice. We urge parents and guardians to spend time online with their children and to participate in and monitor the online activities of their children.

Changes to Privacy Policy

If we make material changes to this Privacy Policy, we will announce and post such changes on the Site for the general public. If you have provided your email address or mailing address to us, we may also notify you of such material changes via email or postal mail. If you have an active account on the Site, we may ask you to affirmatively consent to and accept the changes at the time of your next account login on the Site. By continuing to use the Site after such notice and/or consent, you are bound by this Privacy Policy as modified.

Contact Us

If you have any questions regarding this Privacy Policy, please email us at info@efloors.com. US residents can also call us toll-free at 1-888-522-5456. For non-US residents, please call 1-815-436-7639. Our live telephone support staff is available 8:00 a.m. – 5:00 p.m. CST Monday through Friday, and 9:00 a.m. – 5:00 p.m. CST on Saturday, except on US federal holidays.

Effective Date

This Privacy Policy is effective as of Monday, July 1st, 2013.